In a recent article by Ron Rimkus, CFA he asked Nobel Laureate Eugene Fama some questions regarding investing. Eugene Fama said to stick with the basic factors.
"One of the problems with the financial industry today," Fama lamented, "is that academic research produces about three to five good ideas every 20 years. However, the financial industry packages and sells about 10 new ideas per week." The industry has clearly begun to embrace passively managed index funds and such factor-based products as smart beta.
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